Sometimes the best things in life are free. If it's more informed candidates who understand what to expect when they come to work for you, Glassdoor is your ticket. A wealth of options help you post jobs, accurately present your employer brand, and attract better talent. Because 87% of Glassdoor users find the employer perspective useful when learning about jobs and companies (Glassdoor.com U.S. Site Survey, August 2016), it's in your best interest to put your best foot forward on Glassdoor.
Claim your Free Employer Account today and get started with these five steps:
Update your company profile
Your company profile helps job seekers better understand your brand, mission and culture at a glance to determine if you're the right match for them. Revise your logo, cover photo, company description, CEO listing, and "Why work for us" section, and post photos and company updates. When job seekers know what you're really about, they can be more thoughtful when they take the time to apply. They'll also be more prepared to ask fruitful questions during the interview process.
Review your reviews
The majority of Glassdoor users read at least 7 reviews before forming an opinion of a company
(Glassdoor.com U.S. Site Survey, August 2016). Because of this, you'll want to look at your profile through the lens of a job seeker. What impressions are they getting? Where are you sending mixed messages? A promise of career opportunities is empty if employee reviews state that there is little room for advancement. Make sure your message meets the reality, and be prepared to address any discrepancies.
Respond to reviews
Review responses send candidates the message that you're interested in feedback and are serious about employee satisfaction. Nearly two-thirds (65%) of Glassdoor users agree their perception of a company improves after seeing an employer respond to a review. (Glassdoor.com U.S. Site Survey, August 2016). Promptly responding to reviews adds your perspective to the original review and gives you an opportunity to reinforce your brand message.
Learn more about your candidates
Free demographic information on Glassdoor allows you to see who's visiting your profile - their age range, education and experience level. You can also see their top locations and job titles. Use this information to tailor your message or create a campaign to reach more of the candidates who are already interested in you.
Find competitive intelligence
Smart recruiting isn't just about how you present your company, it's also about knowing the market. Glassdoor can give you an accurate picture of which companies you compete against for talent and how you stack up against them. By comparing rating trends and candidate experience trends, you'll know how to position your company's strengths and weaknesses versus employment competitors.
Including Glassdoor in your hiring strategy is important for hiring better talent: 74% of Glassdoor users are more likely to apply to a job if the employer actively manages its employer brand by responding to reviews, updating their profile, and sharing updates on the culture and work environment (Glassdoor.com U.S. Site Survey, August 2016). To learn more about how you can harness the free features of Glassdoor to improve hiring strategy, download Glassdoor for Dummies today.
