Soon heading to an Imax theater won't just be for big-screen entertainment. Imax is rolling at their VR Centres which will allow users to dive head-first into this revolutionizing mode of entertainment. The set-up is simple: 10-15 pods set up with a TV mounted on a wall, controllers, a headset and somewhere to put all of your things when you're using VR. The games will rotate like theatrical releases, prompting consumers to come back time and time again. The first of its kind recently opened up in Beverly Hills, Calif., but Imax plans to launch five additional locations this year: two in New York, another one in Los Angeles, on in the UK, and one in China. All of these will open up in an Imax theater. Prices range from $7-$10 for pod time ranging from 5-15 minutes of play.