"The first decision that we make", he explained, "is where do we want to be in terms of the hardware price point that's going to be approachable and hit the marketplace we want? And from a US price point, we wanted to be at $299 [...] So we start there.
"And then it's all about, what's going to be included? Obviously the inclusion of the two Joy-Con, critically important; all the right cables, the dock, critically important. We also have to do this from a financial perspective as well. Once we got to that bundle, it really needed to be at $299 without a piece of software [...] and let the consumer decide what games they want to buy."It's a decision that appears to have in some way paid off for now - GameStop has sold out of Switch pre-orders, with UK retailers reporting similar situations.
We're cautiously enthusiastic about the Switch for now - what about you? Joe Skrebels is IGN's UK News Editor, and HD Rumble is life. Follow him on Twitter.