Skip to main contentSkip to navigationSkip to navigation
Daily Mirror, and the Daily Express
Photograph: Dan Kitwood/Getty Images
Photograph: Dan Kitwood/Getty Images

A Mirror-Express merger would once have been huge. Now it’s just hugely depressing

This article is more than 7 years old
Peter Preston
Fifty years ago the two titles sold nine million copies a day between them. That’s fallen to just over a million today. And this deal just delays the inevitable

The historically mighty Mirror Group and the equally mighty Express Group announce that they’re in takeover-cum-merger talks. The shades of Cecil King and Lord Beaverbrook shimmer with portent. It would have been a big story 50 years ago.

Back then the Daily Mirror sold 5.1m copies a day. Now that’s 733,000. Back then the Daily Express sold 3.9m. That’s a mere 396,000 today. And the figures of Sunday declines are even more staggering. From 4.2m at the Sunday Express to 341,000. From 5.5m at The People to an ever-shrinking 248,000.

Such shrinkage, of course, is the driving force behind any deal. Richard Desmond, like other Express owners before him, has been content to squeeze every last sliver of profit out of accelerating decline. But all squeezed things finally die.

Meanwhile Trinity Mirror’s bosses – though more ambitious digitally – are following their well-trodden local newspaper route of buying up competitors and putting printing plants and newsrooms together. You can cut costs and increase revenue in annual reports this way. You also merely delay the inevitable.

Which is, perhaps, why more titans of yesteryear than King and the Beaver may be turning in their graves today. Think Hugh Cudlipp and Arthur Christiansen, most legendary of Mirror and Express editors.

Snakes alive! They don’t make ’em like Clare any more

I knew the late, great Clare Hollingworth when I was a young Guardian correspondent. We were a double act during the 1965 India-Pakistan war. (I drew Pakistan; she got India.) But Clare was an inspiration as well a terrific reporter. There was no more fearless coverage than her work from Algeria: a cauldron of danger she stirred alone. And, of course, that went with an almost heedless indifference to her personal safety (let alone comfort).

One summer she offered my wife and me a stay in her “little place” high on the hills above Nice. We arrived when it was dark, struggling to it across a steep vineyard. Rats scuttled across the roof throughout the night. When my wife went to the well to get water, she shrieked. It was full of snakes. And, reader, we fled – which is probably why, unlike Clare, we will never live to be 105.

More on this story

More on this story

  • Mirror publisher Reach cuts sum set aside for phone-hacking payouts

  • Mirror publisher’s boss warns print titles could become loss-making in five years

  • As editor exits, can Mirror and owner Reach survive ad crisis?

  • Mirror and Express publisher Reach to axe 200 roles in £30m cost-cutting drive

  • Publisher of Mirror and Express newspapers to cut 70 jobs

  • Mirror parent slashes value of local newspapers by £150m

  • Daily Express sorry for article about violence before Liverpool-Roma match

  • Daily Express editor calls its front pages 'downright offensive'

  • Trinity Mirror to rebrand as Reach after Express and Star deal

  • Trinity Mirror buys Express and Star in £200m deal

Most viewed

Most viewed