Amazon Expands Prime Now Service With On-Demand Makeup

It’s basically magic.
This image may contain Face Human Person Selena Gomez Hair and Haircut
Courtesy of Instagram/@selenagomez

Whether you have a scant handful of daily beauty essentials or enough bottles, tubes, and jars to fill a closet (guess which category we fall under) — you’re undoubtedly familiar with the sinking sensation that happens when you run out of something you love. Even worse? The realization that you forgot to buy a refill. Sure, there are plenty of options if you want to buy in bulk or sign up for monthly deliveries of your must-haves, but we may have found a solution that’s even smarter. Since you never really know when you’re going to want something until the exact moment that you want it, the logical fix is an option that lets you basically teleport beauty products to your door.

The brand behind the magical idea? Amazon! The company’s Prime Now service has been around for awhile, but it's just partnered with beauty retailer Merz Apothecary, NewBeauty reports. Granted, this particular partnership is only available in Chicago, but Amazon actually offers the service across 30, select cities across the country. The beauty feature on Prime Now allows customers to shop their essentials from home with a few taps. And BTW, we're not just talking about your standard drugstore makeup, skincare, and haircare; Merz stocks a huge list of cult favorite brands like RMS and Klorane. Two-hour delivery is free, and one-hour delivery costs $8, which seems like a pretty reasonable price to pay for this kind of brilliance. Suddenly, our regular, online shopping sessions seem so boring…

Related:

6 Tips to Make Your Foundation Look Like Actual Skin

Watch This YouTuber Transform Herself Into Kylie Jenner

10 Cool Ways Your iPhone Can Transform Your Beauty Routine