The 36 Most Exciting Beauty Products to Try in 2019
We thought last year topped the list when it came to exciting and innovative beauty launches, but it turns out that 2019 is poised to give it a serious run for its money. The list of beauty products that are launching is already seriously impressive. Below you'll discover smarter-than-ever skin care, phenomenal foundations, the first-ever completely customized hair oil, and so much more from some of our favorite brands including Shiseido, Clinique, Living Proof, Pantene, and Make Up For Ever. Even the most basic daily essentials are getting a new and improved upgrade: think a self-setting concealer that takes creasing and caking out of the equation, and a night cream that gives new meaning to the term beauty sleep. So start saving, get scrolling, and mark your calendars for all the brand-new beauty product launches about to hit store shelves. You can thank us later.
Courtesy of brand1/36Tatcha Violet-C Brightening Serum
Vitamin C may not be the new kid on the skin-care ingredient block, but it remains one of the most popular year after year. Building on the success of their Violet-C Radiance Mask, this new oil- and fragrance-free serum packs a whopping 20 percent concentration of vitamin C (and two different types at that) to deliver both instant and long-term results. A 10 percent concentration of AHAs joins the mix, too, all working together to leave your skin firmer, smoother, and noticeably more glow-y.
$88 (Shop Now)
Courtesy of Brand2/36I Dew Care Ice Cream Masks
I scream, you scream, we all scream for these ice cream-inspired face masks from Instagram-friendly brand, I Dew Care. The hydrating "soft serve" formula touts hyaluronic acid and squalene, the soothing "sorbet" option contains green tea and aloe to calm irritation, and the brightening "gelato" mask uses raspberry extract and glycolic acid to banish dullness. Talk about sweet treats for your skin.
$25 (Shop Now)
3/36Beautyblender Re-Dew Set & Refresh Spray
From the brand that brought you one of our favorite makeup applicators of all time (it's won a Best of Beauty Award countless years in a row), comes this face mist, which promises to render makeup touch-ups obsolete. The two-phase solution combines hyaluronic acid and antioxidant-enriched water with a milky oil that, when mixed and spritzed on the skin, delivers just the right amount of moisture and radiance to revive any existing makeup.
$32 (Shop Now)
Courtesy of brand4/36Clinique iD
Personalized beauty is one trend that isn't going anywhere in 2019. Case in point: Clinique iD, a customized hydration system based around the signature Dramatically Different Moisturizer lotions, which is set to be the brand's biggest launch since 2010's Even Better Clinical line. Step one: Choose from three hydrating bases, based on how much moisture your skin needs. Step two: Add one of the five active cartridge concentrates, each of which targets a specific complexion concern. Step three: Get ready for seriously glow-y skin all year long.
$39 (Shop Now)
5/36Kiehl's Ultra Facial Cream
File under major skin-care news: This best-selling cream is getting a revamp, now reformulated to be entirely paraben-free. (Taking it one step further, the brand says all of their products will be paraben-free by the end of 2019.) But don't worry, you won't be able to tell that your beloved moisturizer has changed; it took Kiehl's scientists five years and more than 114 different versions to come up with this final formula, which feels identical to the OG.
$30 (Shop Now)
6/36Laura Mercier Flawless Lumière Radiance-Perfecting Foundation
A pearl extract in this medium-to-full coverage base helps reflect light to give your skin an instant glow, regardless of whether you're standing in front of a ring light or sitting under yellow-y office bulbs. But it doesn't stop there: The lightweight, moisturizing formula (available in 30 shades) promises to stay put for up to 15 hours, keeping your skin looking flawless and feeling hydrated the entire time.
$48 (Shop Now)
Courtesy of Brand7/36Alpyn Beauty PlantGenius Survival Serum
This all-natural multitasker is the true definition of a skin-care-makeup hybrid. The formula combines brightening vitamin C and licorice extract with a trio of acids (glycolic, lactic, and azaleic) to knock out dark spots and dullness, while squalene and hyaluronic acid pack a hit of hydration. So, yes, you could use this as your daily skin-care serum, but it also pulls double duty as a primer and/or highlighter, delivering the perfect amount of natural-looking luminosity. One makeup artist explained it as "the all-natural version of Becca Cosmetics' Backlight Primer."
$68 (Shop Now)
8/36Algenist Genius Sleeping Collagen
A vegan form of collagen — which is not usually the case in most collagen-spiked skin-care products — pairs up with the brand's patented alguronic acid (a humectant that helps the skin retain moisture) in this bedtime treatment that promises to prevent overnight skin dehydration and increase moisture levels. So much so that 94 percent of people said their skin felt and looked more hydrated after using it just once. Beauty sleep, indeed.
$98 (Preorder Now)
9/36First Aid Beauty Ultra Repair Barriair Cream
As a general rule, creams promising to restore and calm your skin are usually, well, super thick and heavy. Not this newbie, which is packed with hard-working, skin-coddling ingredients, but it has an airy, whipped texture that feels more like a gel moisturizer than a heavy-hitting hydrator. There's hyaluronic acid to moisturize the skin, colloidal oatmeal to soothe it, and ceramides and linoleic acid to help strengthen the skin barrier.
$30 (Shop Now)
10/36Kopari Coconut Detox Mask
Think of this mask as a juice cleanse for your skin: Bentonite and kaolin clays go to town pulling impurities out of your pores, while coconut oil hydrates, and probiotics help keep the top layer of skin feeling balanced and looking fresh.
$38 (available in March at Ulta)
11/36Sunday Riley A+ High-Dose Retinoid Serum
Those looking to up their retinoid game will appreciate that this serum contains an impressive 6.5 percent blend of retinoids and retinoid-like botanicals for smoother, clearer skin. And those botanicals (namely hawaiian white honey, bisabolol, ginger, and prickly pear cactus) don't just deliver wrinkle fighting benefits; they also help reduce the appearance of the redness, flaking, and other less-than-pretty side effects that can often accompany such a potent retinoid. So much so, that it didn't even irritate our super sensitive skin.
$85 (Shop Now)
12/36Skinsei
Unsure as to what kind of skin-care routine you should be following? This new, direct-to-consumer brand (from beauty big-timer Unilever) does all the heavy lifting for you, taking the guesswork out of creating the perfect product protocol. All you have to do is answer a few questions about your skin and lifestyle online, and they'll send you either a three or a five-piece regimen tailor-made just for your unique complexion. .
Prices start at $45 (Shop Now)
13/36Shiseido Ultimune Amplifying Night Mask
One bottle of the brand's Ultimune Power Infusing Concentrate is sold every 13 seconds, and this new mask is meant to be used along with the top-selling serum. The unique, freeze-dried formula melts when mixed with a few drops of the serum, turning into a gel mask that helps counteract environmental damage.
$37 for 6 (Available in January)
14/36Vintner's Daughter Active Treatment Essence
The OG botanical serum from this brand has hoards of devoted fans (including Allure editors), all of whom we are willing to bet will go crazy for this new launch. At work: a complex of plant-based ingredients sourced from 12 of the world's most nutritionally dense plants available, plus stabilized vitamin C, two kinds of hyaluronic acid, probiotics and prebiotics, and lactic acid. So, in a word, everything your skin could ever want or need.
$225 (Available in March 2019)
15/36Hourglass Vanish Seamless Finish Liquid Foundation
We highly doubted anything could rival the Hourglass Vanish Seamless Finish Foundation Stick...but then this newbie came around. Not only does it somehow strike the unicorn-like balance of being totally light in texture while still being a full coverage formula, it also features unique coated pigments that deliver said full coverage with just a half pump of product. Couple that with waterproof, fade-proof, 24-hour wear, and an extensive range of 32 shades and you've got yourself one ace of base.
$56 (Shop Now)
16/36Drunk Elephant A-Passioni Retinol Cream
One percent (vegan) retinol plus peptides make for the ultimate wrinkle-fighting dream team while evening out tone and texture, too. The addition of vitamin F plus apricot and jojoba oils adds moisture and counteracts any drying effects, while a long list of superfoods deliver antioxidant protection.
$74 (Shop Now)
17/36Giorgio Armani Beauty Power Fabric Foundation Balm
A blend of waxes and oils gives this foundation formula its initial balm-like consistency, which, when smoothed over skin, transforms into a cream, and later, a powder. Made with 15 percent pigments, it packs a hefty punch of complete coverage and has a perfectly matte finish despite its creamy consistency.
$64 (Available February 15, 2019)
18/36Yves Saint Laurent Beauté Touche Éclat High Cover Radiant Concealer
We'd never knock the O.G. Touche Éclat, but there's no denying that while it's sheer consistency makes it ideal for brightening skin, it's definitely not enough to conceal what needs concealing (dark circles, we're looking at you). Enter this newbie (available in 16 shades), which has the same luxurious texture and radiant finish as the original, but with a higher concentration of pigments for complete coverage.
$35 (Shop Now)
19/36Make Up For Ever Ultra HD Self-Setting Concealer
Having to set and touch up your concealer is so 2018. The latest addition to the brand's best-selling Ultra HD line (replacing the original Ultra HD Concealer), this cover-up doesn't need to be set with powder, thanks to the unique amino-acid coated pigments that immediately conform to your skin, staying put for up to 12 hours without caking or creasing. The range of 22 shades is an added bonus.
$28 (Shop Now)
Courtesy of Brand20/36Chanel Baume Essentiel Multi-Use Glow Stick
We first saw this multi-purpose balm on the Chanel spring 2019 runway and have been counting the days until it launches. Created by the brand's resident makeup artist Lucia Pica, the Transparent shade delivers a sheer glow (so it's perfect for trying out the glass-skin trend), while the Sculpting shade lays down a dewy, pearlescent shimmer. Either version is ideal for swiping all over lips, cheeks, and eyes.
$45 (Shop Now)
21/36Bond No.9 New York Lips
After nearly two decades of launching covetable fragrance collections, Bond No.9 makes their first foray into cosmetics with a line of nine different red lipsticks, each named after a different area of New York City. The silky, oil-based formula packs opaque color coverage in just one swipe, and, while not totally transfer-proof, does stay put. Staying true to the brand's heritage, the packaging itself is part of the appeal--a refillable, gold, hourglass shaped case with a vintage NYC subway charm.
$105 for refillable case and one lipstick (Available February 14)
Courtesy of Brand22/36Pat McGrath Labs FetishEyes Mascara
This newbie made its debut on the runway during Milan Fashion Week, where it was used to create the 1960s-inspired, doll-like lashes at the Prada show. Thanks to a featherweight formula, it layers and builds beautifully (no clumps here), allowing you to create different types of lash looks with every swipe. Delivering length, lift, and volume, it also contains conditioning peptides and hydrating panthenol, too.
$28 (Available February 14)
Courtesy of brand23/36Maybelline New York Snapscara
Maybelline knows a thing or two about mascara, and their newest Snapscara formula is one of their best yet. The thin, flexible pigment tints your lashes and leaves them looking super glossy, but also adds a little thickness and lots of length — kind of like a suped-up version of the Glossier Lash Slick — while the arched wand gives lashes a winged, cat-eye effect as you comb it through. But perhaps the most exciting thing of all is that the formula is wax-free, so it washes off cleanly and easily with just warm water.
$6 (Shop Now)
Courtesy of Brand24/36Benefit Roller Liner
For super straight, precise lines, this newbie can't be beat. Available in matte black and matte brown, the extra-fine felt tip of this pen glides on smoothly without dragging, making it easy for even the clumsiest makeup lover to draw on clean wings. And once it sets, this baby promises to stay put for up to 24 hours — so basically, until you're ready to take it off.
$22 (Shop Now)
25/36Stila After Hours & Happy Hour Eye Shadow Palettes
Each of the two palettes features a dozen shades (one with warmer hues, one with cooler) in a mix of matte, shimmer, and sparkle shadows. We love 'em all, but it's the sparkly ones that really caught our eye (get it?). The first time these glitter formulas have hit the market, they're nearly as pigmented as metallic as the brand's liquid glitter shadows, no small feat for a powder.
$52 (Available in April 2019)
Courtesy of Brand26/36Bobbi Brown Crushed Liquid Lip
A spin-off of the brand's Crushed Lip Color, this liquid version took the same idea but tweaked it for someone who prefers a bolder lip look. It has the creamy moisture of a balm (like the original), the full pigment of a liquid lip color, and the sheen of a gloss. All of the 14 shades are super saturated, and range from subtle neutrals to vivid brights, an option for any and every lip look you crave.
$26 (Available in January)
Courtesy of brand27/36Yves Saint Laurent Beauté Volupté Plump-in-Colour
The same color and shine pay-off as the brand's Rouge Volupté Shine, this formula promises to plump your lips as well. The little black heart in the core isn't just a cute design decision, it contains peppermint oil and caprilyl glycol to make lips look fuller, without any painful stinging or burning. Black pearl powder ups the shine factor even more — also helping to create the illusion of a fuller pout.
$39 (Shop Now)
J.GIRAL28/36Chanel Rouge Coco Flash Hydrating Vibrant Shine Lip Color
Replacing the beloved Rouge Coco Shine, this new formula packs a punch of highly-pigmented color coupled with the mirror-like shine you'd get from a gloss. Also cool: There are also three different top coats in the line, which can be layered over this lippie to add shimmer, warmth, or depth, to any of the 27 shades.
$38 (Shop Now)
29/36Dior Lip Glow To The Max
Dior Lip Glow To The Max is the same beloved Lip Glow, now with a yummy new look and a touch more pigment. In this new formula, the sheer, tinted balm is spiked with pigment — those are the candy-colored swirls you see in the bullet — to both hydrate your lips and leave them with a bit more of a tint than the original formula does. Take your pick from seven different shades, five with a dewy finish and two that leave behind a holographic sheen.
$34 (Shop Now)
30/36Living Proof Restore Dry Scalp Treatment
Those smarty-pants chemists and hairstylists at Living Proof have done it again, this time, with a leave-in treatment that both hydrates and soothes a dry, itchy scalp. The secret? A probiotic complex that promises to balance the levels of all the microorganisms on your scalp (both good and bad — hey, we all have them), plus hydrating hyaluronic acid. Also important: It's fast absorbing, and doesn't leave behind any residue.
$32 (Shop Now)
31/36Joico Defy Damage Protective Shield
Unlike any other hair protectant we've seen, this touts a unique delivery system that continuously releases a trio of protective and strengthening ingredients--keratin, rose hip oil, and arginine--to shield your strands from both heat styling, UV damage, and pollution. The result? Hair thats four times more resistant to breakage during styling, plus long-lasting, vibrant color.
$21.50 (Available in March 2019)
Courtesy of Brand32/36Pantene Intense Rescue Shots
Know how every Brazilian seems to have amazing hair? This product is probably why. One of the most popular at-home hair treatments in Brazil, Pantene's Intense Rescue Shots will be available stateside in the new year. Each single-dose ampoule is filled with lipids and pro-vitamin B5 (for strengthening) and glycerin (for hydration), to target the most damaged areas, resulting in softer, shinier, and stronger hair. Work the serum through your hair from root to tip (once a week, in place of conditioner), leave it in for a minute, rinse out, and then watch out, Gisele.
$5 for 3 (Shop Now)
33/36Prose Custom Hair Oil
Not all hair types are created equal, which is why we can't believe there haven't been more customizable options up to this point. Beginning in March, personalized hair-care brand Prose will add a hair oil to their offerings. Fill out the digital survey (if you don't already have an account), and a bespoke hair oil will arrive at your door that's made specifically your hair type, texture, and needs, using a blend of 30 different oils.
$48 (Available in March 2019)
34/36Gucci The Alchemist's Garden
This luxe fragrance collection features seven eau de parfums, each starring and named after one hero ingredient: Oud, Amber, Violet, Iris, Mimosa, Rose, and Woods. Each scent is more sophisticated and intoxicating than the next, all housed in vintage, apothecary-inspired bottles ready for a shelfie close up. The collection also includes four scented oils and three floral waters, which can be mixed and matched with the perfumes for an infinite number of fragrance possibilities.
$330 for the eau de parfum (Shop Now)
Courtesy of brand35/36Dove 0% Aluminum Deodorant
Taking a cue from devoted Dove deo customers, the brand is launching their first aluminum-free deodorant. It's also alcohol-free and contains the their signature 1/4 percent moisturizers, plus hydrating glycerin to keep the skin under your arms soft and smooth. And while it won't keep you from sweating (only an antiperspirant can do that), it does promise an impressive 24 hours of odor protection.
$7.50 (Shop Now)
36/36Tenoverten Rose Polish Remover
What you won't find in this polish remover: acetone, parabens, or any unpleasant odors. What you will find: vitamin E, horsetail leaf extract, and aloe to help hydrate and strengthen your nails. Green beauty lovers should add this to their product stash, stat.
$14 (Shop Now)
