Twitter Wants Non-Users to Come ‘See What’s Happening’

Chief marketing officer Leslie Berland announced the new campaign in a blog post, saying that its content, including videos and digital ads, will drive home what Twitter has to offer in terms of breaking news, entertainment, sports and politics, as well as attempt to clear up misconceptions about the social network from non-users.

Berland pointed out that 90 percent of people globally recognize the Twitter brand, and she wrote of the campaign’s focus on those who know the brand but don’t use the social network:

We asked lots of questions and two key themes emerged.