Malak and the Boat
A heartbreaking new animation from Unicef calls attention to the plight of the millions of children suffering in the Syrian refugee crisis. "Malak and the Boat," a two-minute video, tells the story—in her own words—of a 7-year-old girl crossing the Mediterranean to escape civil war. Battered by cold water, she admits to being terrified she and her mother will drown. Storybook-style illustrations recreate the nightmare with ominous storm clouds and crashing waves; at one point, the sea even takes the the shape of a monster octopus. The ad is part of "Unfairy Tales," a new series from Unicef and 180LA, which pairs the actual journeys of displaced Syrian children with animations like the one in Malak's story. — ADWEEK
Adhemas Batista via House of Colors served as a jack of all trades on Malak and the Boat, with André Holzmeister serving as overall director of the short. Batista shared, “The whole project was a big challenge for me as a professional and an artist. Within 20-year career I was already in my comfort zone, doing projects I understand backwards. So when my friend Rafael Rizuto, ECD at 180LA, asked me if I’d be up to participating on this project, first I hesitated and was very surprised. Then I was insecure if I really could deliver in that this was something new for me. Working for charity, the resources are very scarce and I had to use what we had in my studio, our knowledge and will, and luckily the help of wonderful friends. I had participated in motion graphics before, but nothing like this, so I felt it was important for me to take on the challenge. I gave my word to Rafael that I could deliver and make it happen. My friendship and professionalism was at stake on this. — Read the full interview at SHOOT Magazine.
LIST OF AWARDS
GRAND PRIX FOR GOOD at Cannes Lions 2016
Gold Lion Cyber 2016
Silver Lion Film Craft 2016
Bronze Lion Film 2016
Bronze Lion Entertainment 2016
Silver Clio Branded Entertainment 2016
Silver Clio Audio 2016
Bronze Clio Integrated 2016
Bronze Clio PR 2016
Grand Prix at The Brand Film Festival 2016
2x Wood Pencils Branded Content D&AD 2016
Bronze Pencil ant The One Show 2016
Bronze at Art Directos Club 2016
Best of the category at The Radio Mercury Awards 2016
Bronze at The New York Festivals 2016
Gold Branded Entertainment at London International Awards (LIA) 2016
Gold TV/Cinema at London International Awards (LIA) 2016
Silver Production & Post-Production at London International Awards (LIA) 2016
ADWEEK's Ad of the Day in February 3, 2016
FILM CREDITS
Client: Unicef
Film: "Malak and the Boat"
Ad Agency: 180LA
William Gelner, Chief Creative Officer
Michael Allen, Chief Executive Officer
Stephen Larkin, Chief Marketing Officer
Rafael Rizuto, Executive Creative Officer
Eduardo Marques, Executive Creative Officer
Dave Cuccinello, Creative Director
David Povill, Creative Director
Tamara Brown, Associate Account Director
Meredithe Woodward, Account Manager
Andy White, Social Media Director
Michael Allen, Account Planning Director
Natasha Wellesley, Director of Integrated Production
Jason Lau, Art and Content Producer
Meagan Phillips, Associate PR Director
Loretta Zolliecoffer, Director of Business Affairs
Florian Bodet, Irene Luevano, Bethlehem Herhane, Translators
Melvin Editorial
Dave Groseclose- Editor
Brian Scharwath- Post Production Manager
Animation House: House of Colors
Adhemas Batista, Designer Director
André Holzmeister, Script and Director
André Holzmeister, CGI
Adhemas Batista, André Holzmeister, Visual Direction
Edu Luke and Elisa Gatti for Hefty Audio, Sound Design & Music
Jonathan Marshall, André Holzmeister, Adhemas Batista, Character
Design
Jonathan Marshall, Adhemas Batista, Concept Art
Jonathan Marshall, Adhemas Batista, Storyboards
Ricardo Almeida, Guilherme Neder, Animatic
Luiz Abud, Project Manager
Rodrigo Augusto, Render Wrangler
Rendering Sponsored by
RebusFarm GmbH / Reederservice
Edu Luke and Elisa Gatti for Hefty Audio, Sound Design & Music
For inquiries, please contact:
Adhemas Batista
www.adhemas.com
Email: adhemas@gmail.com
Follow my Instagram: @adhemas
Email: adhemas@gmail.com
Follow my Instagram: @adhemas
Thanks for your support.
