In the second season of Pub in Pub, we talk to advertising gurus, engineers and artists who have found success on Instagram. Join us as we chat with each of them over beers to discuss how they use Instagram as a publishing platform for brands—from clever views of household objects, to 3D animation, to using the API to bring photos to life. And get their takes on the ultimate question—how do advertisers design creative for Instagram that both fits in and stands out?
In the first episode of season 2, Brock Davis from space150 discusses the “secret sauce” to success on Instagram. Watch his interview to see how he turns everyday items into Instagram art.
Joining Instagram is like walking into a party, says Jason Peterson of Havas Worldwide in Chicago. Hear Jason explain his theory on how brands must learn to speak “the language of the party” to connect with people on Instagram.
Hear Jessica Walsh, partner at Sagmeister & Walsh, talk about how she uses Instagram to test creative ideas and get real-time feedback on her work.
Birdy Ben of ELMØ (El Motion Lab) is known for his unique animation style featuring bright colors, 3D and a touch of humor. Watch the video to see how he created some of his best-known Instagram work.
See how Andrew Zolty and his team at Breakfast used Instagram to bridge the gap between the digital world and the real one in a successful campaign for Forever 21.
Please note: On November 17, 2015 we updated our platform policy. As a result of the changes, the activation featured in this video is no longer approved. Please refer to our updated policy for more details.
Learn how photographer Alice Gao looks for personal and inspirational angles while shooting Instagram photos for well-known brands such as Mercedes and Absolut.
We hope you enjoyed the second season of Pub in Pub. If you’re inspired to run your own Instagram campaign, learn how to get started and check out some other campaigns .
In the meantime, let us know if you liked what you saw. We’d love to hear your feedback in this brief survey. Cheers!