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The partnership, announced today, means that CP+B will develop ad concepts across all of Bonnier's titles, starting with a pilot for Popular Science. Bonnier cited the growth of the tablet market for its decision. Manufacturers displayed more than 100 tablets at CES and Gartner analysts project there could be as many as 208 million tablet devices in circulation by 2014. Apple also shipped 17 million iPads in 2010, the company announced yesterday.
For its part, CP+B, best known for its work for Burger King and Microsoft, sees the growth of tablets as a way to re-imagine magazine advertising.