Report: Mobile Visits to Retailer Websites on the Rise

A new report from Cofactor found smartphone users spent more time browsing retailers' websites in October and November.

Cofactor has released new shopping data related to the holiday shopping season, and specifically Black Friday. Rather than Black Friday being a single day, the report found retailers have expanded Black Friday into a larger ‘season,’ which begins as early as October.

Cofactor measured shopping data from top retailers like Target, Macy’s, Toys R Us and others from October through November, and found the larger number of deals, spread over a longer period of time, may have resulted in less consumer interest by the time Black Friday actually arrived.

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