Sexual cannibalism is a particularly extreme example of conflict between the sexes, depriving the male of future reproduction. Theory predicts that sexual conflict should induce counter-adaptations in the victim. Observations of male spiders mating with moulting and hence largely immobile females suggest that this behaviour functions to circumvent female control and cannibalism. However, we lack quantitative estimates of natural frequencies and fitness consequences of these unconventional matings. To understand the importance of mating while moulting in cannibalistic mating systems, we combined mating experiments and paternity assessment in the laboratory with extensive field observations using the sexually cannibalistic orb-web spider Argiope bruennichi. Copulations with moulting females resulted in 97% male survival compared with only 20% in conventional matings. Mating while moulting provided similar paternity benefits compared with conventional matings. Our findings support the hypothesis that mating with moulting females evolved under sexual conflict and safely evades sexual cannibalism. Despite male benefits, natural frequencies were estimated around 44% and directly predicted by a male guarding a subadult female. Since only adult females signal their presence, the difficulty for males to locate subadult females might limit further spreading of mating with moulting females.