Please ensure Javascript is enabled for purposes of website accessibility ab-testing reset calculator camera cart chat-oval-speech-bubbles-symbol-1 check checklist cheers close coding coffee credit-card cursor dollar-circle dollar dumbell gear google-outline google heart heart-empty love high-five image invoice light-bulb loading magnifying-glass location megaphone money question-circle package-box patch pawprint peace pen-tool percentage phone-nav pie-chart plane-tickets plane pointer rocket setting setting-2 Shape spaghetti star support telephone typography user vector-design venn-diagram video-camera-outline writing plus-button fire beer alarm exit alarm beer code-signs coffee-2 like-2 globe pencil right-arrow-circle-alt star-alt Sail badge bell-ring bolt bulb calculator-2 chart-histogram computer confetti crown cursor-2 diamond diploma glass-cheers globe-2 handshake keyboard laptop list-check magic-wand megaphone-2 money-2 mouse-2 phone-call smile-beam sparkles star-2 stats streamline-icon-fantasy-creature-unicorn-418x18-1 streamline-icon-nature-ecology-rainbow18x18-1 streamlinehq-money-graph-arrow-increase-money-shopping-18 streamlinehq-money-graph-search-arrow-increase-money-shopping-18 typewriter users-alt write About Careers Case-Studies Design Development Digital-Marketing Find-Out Get-in-Touch Hosting-Maintenance How-We-Bid Meet-the-Team Operations-Support Our-Work Photo-Video SEO-Content Street-Cred Support-Ticket Who-We-Are pin-2-2 Lifted Logic Web Design in Kansas City clock location phone play play-button chevron-down chevron-left chevron-right chevron-up left-arrow-circle right-arrow-circle facebook instagram google plus pinterest twitter youtube send linkedin portfolio location-pin mailchimp left-arrow right-arrow email reddit checkmark moon sun click mouse volume-on volume-off music restart exit close-thin solid-telephone
Marketing

Recent 26 Mar 2015

The Benefits of Content Marketing

by Lifted Logic

Searching for the best content marketing in Kansas City? Come to Lifted Logic!

First thing’s first: you’re probably asking, “What exactly does content marketing in Kansas City entail?” According to the Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

The marketing, copywriting, and search engine optimization teams at Lifted Logic are always collaborating in order to offer effective content marketing in Kansas City. If you’re still unsure about what good content marketing can do for your business, here’s a few key benefits of Lifted Logic’s content marketing in Kansas City:

  • Generating revenue: This is ultimately the goal of marketing, right? If your strategy does not make you money, you wouldn’t do it.
  • Attracting unexpected clients: According to one expert, “[With content marketing], you’ll do more than pull in new leads. You’ll attract customers you never expected.” Keeping your content engaging and relevant to your customers will naturally draw others through social media channels and search engines.
  • Building relationships with your clientele: The more you can directly speak to your audience, the more sales you’ll make. By using a friendly, approachable voice (like the one our writers can provide with our content marketing in Kansas City), you form a trust with the people reading your content.
  • Positioning you as an industry authority: By posting content that’s useful to your customers, your posts will be “shared” among people. Google will also automatically give your content more weight, as it sees you as an industry authority with more knowledge than your competitors.

Now that we’ve convinced you that your business definitely needs effective content marketing in Kansas City. If you’re ready to discuss your project, just give us a call or fill out the form on your left today!


About the Author

Lifted Logic

Lifted Logic is a team of creative writers, designers, developers, and photographers who specialize in digital storytelling. As a leading web design company in Kansas City, Lifted Logic works with hundreds of small, medium, and large businesses across the country every year.