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A Michael Jordan fan and documentary filmmaker last week opened a boutique dedicated to the man and the brand, selling Air Jordan clothing and sneakers. Located at 302 Malcolm X Boulevard in the old Liquid Oz cafe spot, Jordan Heads Brooklyn is a “holy shrine to His Airness,” owner Calvan Fowler told streetwear blog Highsnobiety.

When we stopped by in July when the store was under construction, the store’s initials were already visible on the window, but workers inside told us the new business would be a cafe. Images of Michael Jordan cover the walls, and the sneakers are wrapped in clear plastic.

Most of the merchandise is new, but some of the sneakers — “unworn” and “pristine” collector’s items — are used and sold on consignment, with a generous 85 percent cut going to the owner, said a story in DNAinfo. The only-in-Bed-Stuy store hopes to become a destination for Michael Jordan fans visiting New York City, the owner told DNAinfo.

A Fowler-directed documentary about the obsession with Air Jordan sneakers, called “Jordan Heads,” like the store, will debut in 2015, said Highsnobiety.

Jordan Heads Brooklyn Becomes First Exclusive Air Jordan Sneaker Boutique in NYC [Highsnobiety]
Michael Jordan Consignment Store Sells Pre-Owned Sneakers in Bed Stuy [DNA]
JHBK Cafe Replacing Liquid Oz in Bed Stuy [Brownstoner] GMAP


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