ST.JAMES 善仕家

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ST.JAMES 善仕家

St.James is an all-round high-end home shopping store in China.“Perfect thing to create James Home”is the spirit of the brand proposition. 1983 proposal a concept “ceremony” as the visual creativity clues. We do a research on the typical example culture which respectively represent the “ceremony” east and west-Chinese“junzi” and “gentleman”. Aslo we boldly combine the ART DECO style which called the art peak of the decorative art in 20th century, to show a gentle social and culture cohesion. Meantime, we extend a system of brand visual language in a modern style with magnificent colors. We might describe all these is a culture of ceremony across the time and space, and it is through the design.

善仕家是中国一家全方位的高端复合型家居购物空间。“以善美之物打造杰仕之家”是品牌的精神主张；1983 ASIA 提出以“礼”为视觉创意的线索。研究分别代表东西方“礼”文化的典型例子－“绅士”与“君子”；并大胆的融合被喻为二十世纪装饰艺术巅峰的 ART DECO 风格，表现一股温文儒雅的社会文化凝聚力；同时延展出一套现代繁华，色彩瑰丽的品牌视觉语言。可以形容这是一次通过设计进行的，跨越时空的文化礼遇。

CATEGORY：BRANDING DESIGN 品牌設計

AGENCY：1983ASIA

DESIGN：SUSU & YAO 苏素 & 杨松耀

YEAR：2013

COUNTRY：CHINA, JI NAN 中国, 济南