By Kathleen Gilbert

LONDON, October 4, 2010 (LifeSiteNews.com) – A UK-based campaign against global warming has apologized after releasing an extremely graphic promotional short film depicting individuals being blown up for failing to adhere to the campaign.

The film promotes “10:10,” a campaign involving a pledge to reduce an individual’s carbon emissions by 10% on October 10. Entitled “No Pressure,” the short depicts several short segments, evidently intended to be humorous, in which people, including children in a schoolroom, are detonated in a gory mess after they decline to volunteer to help with the new initiative. In each individual segment, shocked onlookers wipe the spattered blood off themselves.

“10:10: hundreds of thousands of people … all tackling climate change in more than 40 countires. Care to join us? No pressure,” states the final voiceover. The voice actress is then revealed to be X-Files actress Gillian Anderson, who is also detonated. The final shot silently displays the campaign’s website address against a blood-soaked wall.

After countless viewers of the 10:10 flick reacted in horror, including several groups sponsoring the 10:10 campaign, producers officially pulled the film from the internet, although copies continue to circulate. The original plan to show the flick in UK theaters was also abandoned.

10:10 officials reportedly originally responded to the furor by stating: “We ‘killed’ five people to make No Pressure – a mere blip compared to the 300,000 real people who now die each year from climate change.”

Later, the group issued a longer apology pointing out that the film, created by English comedy screenwriter Richard Curtis, was intended to have a humorous effect.

“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended,” wrote the group on its website. “At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.”

But after indignation continued to increase over the weekend, another apology was posted, this time claiming that the group had “quickly realised we had made a serious mistake” before removing the video.

The timing of the release of the video was also inauspicious. It was just last month that environmentalist James J. Lee, wearing pipe bombs and brandishing a firearm, took hostages at the Discovery Channel headquarters in Maryland before being shot and killed by police. Lee had demanded that the network stop broadcasting shows that encourage the “breeding” of “parasitic human infants,” and show programs to help save the planet from global warming instead.

Colin Mason, the Director of Media Production at Population Research Institute, called the film “such an abysmal failure that it’s difficult to see how anyone could think it was a good idea.” Mason is a film specialist and creator of several promotional videos for PRI, a group dedicated to ending coercive population control.

“The video is especially troubling for those of us who care deeply about the proper stewardship of this planet, precisely because it makes the case that 10:10’s highly political (and scientifically questionable) agenda is the only way to meaningfully do so,” Mason told LifeSiteNews.com.

“The message of the video is simple: 10:10’s way or the highway, or, to put it more succinctly, 10:10’s way or you will be blown into tiny little pieces.”

See related LifeSiteNews.com coverage:

Expert: Discovery Gunman far from First Eco-Terrorist
https://www.lifesitenews.com/ldn/2010/sep/10090205.html