New Jersey Online Gaming Revenue up 15% in March 2014

New Jersey online gaming brought in 15 percent more from online gambling in March over the previous month, but it wasn’t nearly enough to offset the diminishing revenue from Atlantic City’s long-struggling brick-and-mortar casinos.

The state Division of Gaming Enforcement reported Monday on casinos’ gambling winnings in the latest edition of a monthly report where the news has been mostly discouraging for years.

New Jersey online gamingOnline gambling, which was launched in November as the latest hope to reverse Atlantic City’s fortunes, hasn’t brought in the revenue that was expected.

But it has grown each month. In March, the casinos won $11.9 million from online bettors, a 15 percent increase over February, when the casinos’ take was $10.3 million. The state says 292,000 people are now registered to bet online in the state, an 18 percent increase over February.

Atlantic City’s casinos, which are partnering with online gambling companies, have been using billboards, direct mailers, Web ads and other means in relentless promotion of the new option.

Including the New Jersey online gaming revenue, Atlantic City’s 11 casinos won a total of $233 million in March 2014, down 2 percent from March 2013, when there were still 12 casinos operating. The Atlantic Club Casino Hotel closed in January of this year.

The biggest share of the Internet gambling revenue went to Borgata, with $4.4 million; Caesars Interactive New Jersey was next with $3.7 million. Winnings for the physical casinos dropped faster. The $221 million brought in was 7 percent less than the same period last year.

Most of the individual casinos were either big winners or big losers in March compared with the same month last year. You can read more about New Jersey online gaming at Las Vegas Review-Journal.