Following the introduction of MailOnline’s exciting new App Splash format, our D.R.E.A.M Insight and Data team has put together ‘Making a Splash!’, a one-page research piece detailing how effective the format has been so far. They showcase the effectiveness of the App Splash using key app audience stats, alongside case studies from big brands that were brave enough to be early adopters of the format.

Following an exclusive launch event in The Drum Labs in London, Mail Metro Media’s latest flagship research piece, Shades of Green, is now available in full.

The research piece from our D.R.E.A.M Insight and Data team benchmarks readers’ travel plans for 2024 versus 2023, looking into their motivations for going away, when and where they plan to go on holiday, what type of holiday they plan to take, and how they intend to book their trip.