Brandwatch, a Brighton, UK-based social media monitoring and analytics company, received a £1.5m venture debt facility from Silicon Valley Bank.
The company intends to use the financing, which complements existing equity funding Brandwatch raised in March 2012 and led by Nauta Capital (read here), to expand globally, and invest in product innovation.
Launched in 2007 and led by Giles Palmer, CEO, Brandwatch provides monitoring and analytical services that help enterprises research, monitor and engage with social media. The company’s services are now used by more than 700 global brands and agencies, including HSBC, DDB and Ipsos.
It also operates in the US and Germany.
FinSMEs
16/04/2013