Yesterday, my wife came up with a fun idea to entertain our boys and to share a little bit of joy with The City by making simple, homemade bookmarks and taking them to the bookstore to slip into various books as a surprise. As we were working on the bookmarks, I got the idea to take a few photos and share them with the world as a way to promote reading.

So I now present to you #BookmarkItForward. The idea is simple:

  1. Make or buy some bookmarks.
  2. Write the hash tag #BookmarkItForward somewhere on the bookmark. Be sure to include a design with a positive message for the lucky finder.
  3. Slip them into a few different books at your local bookstore (we chose Half Price Books since they’ve got a wide selection of visitors and smaller footprint, increasing the likelihood of the bookmarks being seen sooner rather than later).
  4. Post a photo and share it or just share this page with your friends, family, and social networks to encourage others to do the same.

That’s it! You’re all done!

Feel free to do this as many times and as often as you’d like and be sure to post photos with the same hash tag if you come across any bookmarks that you didn’t place.

Check out the album below for some photos of us making and placing our bookmarks. Now get out there and #BookmarkItForward!