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SAN FRANCISCO - SEPTEMBER 19:  Oracle CEO Larry Ellison pauses as he delivers a keynote address during the 2010 Oracle Open World conference on September 19, 2010 in San Francisco, California. Oracle CEO Larry Ellison kicked off the week-long Oracle Open World conference that runs through September 23.  (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO – SEPTEMBER 19: Oracle CEO Larry Ellison pauses as he delivers a keynote address during the 2010 Oracle Open World conference on September 19, 2010 in San Francisco, California. Oracle CEO Larry Ellison kicked off the week-long Oracle Open World conference that runs through September 23. (Photo by Justin Sullivan/Getty Images)
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LOS ANGELES — Oracle’s (ORCL) Larry Ellison, known for his taste for the finer things in life, is now intrigued by a multibillion-dollar sports and entertainment empire.

Ellison, who recently bought a Hawaiian island, is interested in a potential bid for Anschutz Entertainment Group, owned by fellow billionaire Phil Anschutz, according to two people with knowledge of the situation.

Ellison’s interest in AEG, whose owner wants initial bids in the $10 billion range, is preliminary, the sources said.

One of the attractions for Ellison, the third wealthiest man in America who has previously tried to buy sports teams and failed, is that AEG would allow him to buy and relocate a National Football League team to Los Angeles.

The auction for AEG has just started, with investment bankers at Blackstone Advisory Partners sending initial information to bidders earlier this week. The information memorandum, which describes the business but has no financial information, was expected to go to dozens of parties.

Ellison was expected to receive the information memorandum this week, one of the sources said.

Representatives for Ellison, Anschutz and Blackstone declined to comment.

Ellison’s name adds to a growing list of billionaires, trade buyers, private equity firms, investment firms and sovereign wealth funds showing an initial interest in the business.

AEG’s assets include stakes in the Los Angeles Lakers, the L.A. Kings pro hockey team, more than 100 worldwide entertainment and sports venues, and the AEG Live concert promotion business.

The sports, entertainment and real estate venues in cities such as Los Angeles, London and Shanghai make AEG a potential target for a range of buyers, from real estate companies to individuals looking for new diversions.

The list of potential AEG buyers includes investment firm Guggenheim Partners and private equity firms such as Thomas H. Lee Partners, Bain Capita and Colony Capital.

Biotech billionaire Patrick Soon-Shiong, Los Angeles’s richest person with more than $7 billion, has also said he would bid on AEG to use its sports and concert assets to promote a healthy lifestyle to residents. Still, any deal for the company will be complex, and it remains too early to say whether the initial interest will lead to AEG changing hands.