#SAPCloud Strategy Update May #Sapphirenow

Run Better, Faster with the SAP Cloud
Unlock Cloud Computing’s new possibilities with SAP

Sven Denecken, VP and Head of Co-Innovation, Cloud Unit, SAP AG
May 2012

The SAP product strategy embraces the Cloud

Cloud 24 Industries

11 Lines of Business
Mobile

Analytics Go to
Market
Applications

Database and Technology

Powered by SAP HANA

©  2011 SAP AG. All rights reserved. 2

The Cloud helps SAP help customers run better, faster

§  At
SAP, we see the Cloud as a way to deliver new possibilities to our customers
that will help them run better, faster.

§  Designed the way people work
§  Speed up custom app development
SAP Cloud §  New cloud economics
§  More closely align IT with business needs
Benefits
§  Greater business agility
§  More fluid team collaboration
§  Increased context aware decision making
§  Access to partner innovations


SAP is strongly focused on Cloud Computing

SAP Cloud Solutions
Choose from a leading portfolio of cloud-based
solutions designed to work the way people do:
collaborative, mobile and insightful.

Built with one consistent
architecture, social and Cloud
scalable – leveraging 24 Industries

11 Lines of Business
the full power of SAP HANA Mobile

Analytics Go to
Market
Applications

Database and
Technology
Powered by SAP HANA


SAP is uniquely positioned to unlock the value of the Cloud

… by combining SAP’s traditional strengths with SuccessFactor’s DNA

+

§  Enterprise depth §  Complete focus on customer success
§  End to end business process expertise §  Experience
building solutions that
touch everyone in the Cloud
§  Technology expertise
§  Solutions that work the way people do
§  Developer bench strength
§  Fast pace of innovation


SAP’s focus in the Cloud – Design Principles

Open
People
Integration
Centric
Customers

People Money

SAP & Ecosystem Hybrid with existing
Apps On-Premise
Suppliers

One Cloud Platform, Social, Mobile, Big data

Video Overview
http://www.youtube.com/watch?v=LDjzV566AzI

SAP’s Strategic Cloud Themes – Key Value

  Embracing social as   Aligningeveryone
primary channel to with the company
engage with objectives
customers
Customers   Empowering people People
  Shifting focus from to take charge of
sales efficiency to their career
sales effectiveness

  Making financial   Tapping into
impact transparent networks of suppliers
for any business to increase
decision efficiency, reach &
Money access Suppliers
  Providing business
context for any   Leveraging real-time
financial decision insight from global
networks


People – SuccessFactors HCM

§  Our
HCM solution solve one of the greatest challenges in business today –
bridging the gap between strategy & results

Our solution has 4 components -
§  Align
– goals, performance and
planning
§  Optimize
– find great people and
improve their performance
§  Accelerate - social collaboration &
analytics
§  Employee
Central – Core HR in the
Cloud done right


Customers - SAP Sales OnDemand

§  SAP Sales OnDemand is focused on the success of the sales representative

The solution is designed for -
§  Information
§  Giving sales reps relevant customer
and contextual information
§  Collaboration
§  Support team selling required to win
deals
§  Prediction
§  Accurate pipeline forecasts
§  Motivation
§  Best HR practices to motivate your
sales team


Suppliers - SAP Sourcing OnDemand & Information
Interchange OnDemand

SAP Sourcing OnDemand, Contract Lifecycle Management and Information
Interchange OnDemand enable cost savings through sophisticated sourcing,
comprehensive contract management and superior supplier management

Our solutions enable -
§  Strategic spend analysis
§  Integrate with 3rd party solutions
§  Connect
to a open, growing business
network with 60,000 participants


Money - SAP Financials OnDemand

SAP Financials OnDemand provide you with SAP best practices in the
management of your financials

Our solution provides key capabilities in -
§  Core Accounting & Control
§  Streamline tasks such as closings via a
central cockpit
§  Compliance Management
§  Ensure compliance with reporting,
regulations & legal requirements
§  Prediction
§  Real time access to data you need to
keep your finger on the pulse of your
business


SAP Cloud Suites

§  The
most complete suite in the
cloud
§  Designed
to meet the end to end
software infrastructure for:
§  LE subsidiaries
§  ME companies

§  Suite
OnDemand for the SME
space – offered by partners


The SAP Cloud Difference

1.  Our solutions are “loosely coupled” - they can be consumed as you
require, at your own speed - to meet your specific business needs

Suppliers

Customers
Financials

People



2.  All SAP cloud solutions will leverage and extend your existing on
premise investments, with a focus on end to end process management

Money People Customers Suppliers


On Premise Investments



3.  Our solutions offer consumer-grade user experience and are people
centric


Video Solution Example
http://www.youtube.com/watch?v=N6_gIrN9lcQ


4.  Only SAP combines:

+ +
Application leadership Mobility Open +1
platform

competitive
+ = advantage for
customers and
partners

Analytics Cloud


Summary

1.  SAP’s Cloud Strategy serves all SAP customers, designed for people

Customers People Money Suppliers

2.  Design and delivering solutions as a loosely coupled Suite
3.  Customers can adopt at their own pace and their own way
4.  When used together these solutions offer the value proposition of a
suite
5.  Offer standard integration with SAP Business Suite (on-premise) to
support customers’ hybrid landscapes


Thank You!

@SDenecken

#SAPCloud Strategy Update May #Sapphirenow

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